AI and Election Campaigns: Balancing Innovation and Ethical Responsibility
(Source: Page 10, THE HINDU )
Also Read: The Indian Express Editorial Analysis: 27 June 2025
Also Read: The Hindu Editorial Analysis: 27 June 2025
| Topic: GS Paper 2 – Governance (Electoral Reforms); GS Paper 4 – Ethics (Integrity in Public Life); GS Paper 3 – Technology |
| Context |
|
Background:
-
AI-generated content like deepfakes and hyper-personalized ads have been used in recent elections worldwide.
-
Concerns about misinformation, manipulation, and lack of regulatory oversight are growing.
Issues Identified:
-
Erosion of Trust: Deepfakes can mislead voters and damage the credibility of candidates.
-
Lack of Legal Framework: India lacks specific laws addressing AI in political campaigning.
-
Data Privacy Risks: Use of voter data for micro-targeting without consent.
Analysis:
-
Innovation vs. Ethics: While AI enhances outreach and efficiency, unchecked use compromises transparency and fairness.
-
Regulatory Lags: The Election Commission and tech platforms lack clear mandates on AI moderation.
-
International Practices: EU is developing AI regulations; India can draw lessons to regulate electoral tech ethically.
Way Forward:
-
Enact legal safeguards against AI abuse in political campaigns.
-
Strengthen the Election Commission’s monitoring powers.
-
Promote digital literacy to empower voters against manipulation.
| Practice Question: (GS-3 | 15 Marks | 250 Words) Discuss the ethical challenges posed by the use of Artificial Intelligence in electoral campaigns. What measures can ensure a balance between innovation and integrity in the democratic process? |
